{"id":204,"date":"2020-09-30T08:00:22","date_gmt":"2020-09-30T06:00:22","guid":{"rendered":"http:\/\/startupquest.fr\/?p=204"},"modified":"2021-01-21T11:50:22","modified_gmt":"2021-01-21T10:50:22","slug":"choisir-un-bon-logo-pour-sa-startup","status":"publish","type":"post","link":"https:\/\/www.startupquest.fr\/index.php\/2020\/09\/30\/choisir-un-bon-logo-pour-sa-startup\/","title":{"rendered":"Choisir un bon logo pour sa startup ?"},"content":{"rendered":"<h1>Notre 1er logo&#8230; surement la premi\u00e8re chose que l&#8217;on a jet\u00e9 \u00e0 la poubelle. Jet\u00e9 tr\u00e8s rapidement, comme le 2eme, puis le 3eme !!! Chez Epopia, on en est d\u00e9j\u00e0 \u00e0 notre 9eme logo en 8 ans ! Pourquoi ? Parce que la vision du projet \u00e0 beaucoup murie et que notre logo a gliss\u00e9 lentement du WHAT au HOW, puis au WHY.<\/h1>\n<p>Donc ne d\u00e9pensez pas d&#8217;\u00e9nergie sur ce premier logo, sa dur\u00e9e de vie sera tr\u00e8s courte !<\/p>\n<p><!--more--><\/p>\n<p>Alors, comment on fait pour cr\u00e9er son premier logo ?<br \/>\nBah, une lettre dans un carr\u00e9 , c&#8217;est pas mal pour commencer ?<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83d\udd34 CHOISIR UN BON LOGO POUR SA STARTUP ? \ud83d\udc8e #Startup\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OhkOzyyYuZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Une des premi\u00e8res questions que se pose toute porteur de projet et de choisir un logo pour repr\u00e9senter graphiquement son projet. Cela donne g\u00e9n\u00e9ralement lieu \u00e0 une commande aupr\u00e8s d&#8217;un graphiste, \u00e0 de long brainstorming, \u00e0 des questions d&#8217;argent, \u00e0 de nombreux \u00e9changes et sondage, pour en arriver toujours au m\u00eame r\u00e9sultat : on finira par le changer.<\/p>\n<p>C&#8217;est pourquoi il ne faut pas donner trop d&#8217;importance \u00e0 cette question et y d\u00e9l\u00e9guer un minimum d&#8217;\u00e9nergie. Inutile qu&#8217;il plaise \u00e0 tout le monde, il vous faut juste un logo que vous porterez avec fiert\u00e9, dans lequel vous vous reconnaissez. C&#8217;est tout ce qui compte.<\/p>\n<p>Le public et vos clients ne se souviendront pas de votre logo et jamais vous ne perdrez ou gagnerez un client parce que votre nom est cool ou naze. C&#8217;est une non-question au d\u00e9marrage d&#8217;un projet. Plus tard, quand vous serez bien lanc\u00e9, que le projet aura muri et sera davantage d\u00e9fini, vous serez immanquablement amen\u00e9 \u00e0 chang\u00e9 de logo. Toutes les entreprises en passent par l\u00e0 et \u00e7a n&#8217;a absolument aucune incidence sur l&#8217;activit\u00e9. Y passer plus d&#8217;\u00e9nergie au d\u00e9marrage ne vous fera pas \u00e9viter cette \u00e9tape quasi-syst\u00e9matique.<\/p>\n<h2>Les r\u00e8gles pour un bon logo<\/h2>\n<p>Pour cr\u00e9er un bon premier logo tr\u00e8s rapidement, le plus simple est de mettre une lettre dans un carr\u00e9, point. Tout effort suppl\u00e9mentaire est vain.<\/p>\n<p>Si vous tenez absolument \u00e0 avoir un beau premier logo (malgr\u00e9 son c\u00f4t\u00e9 temporaire), voici la bonne d\u00e9marche :<br \/>\n\u2714 Demandez \u00e0 un graphiste professionnel et r\u00e9mun\u00e9rez-le (un logo simple, ce n&#8217;est pas hyper cher)<br \/>\n\u2714 Tenez-vous en \u00e0 un format simple (rectangle debout ou couch\u00e9 avec nombre d&#8217;or)<br \/>\n\u2714 Choisissez un design qui fonctionne sur fond blanc ou color\u00e9, sans difficult\u00e9<br \/>\n\u2714 Choisissez un design tr\u00e8s simple qui soit vectorisable<br \/>\n\u2714 Choisissez un design reconnaissable m\u00eame en tout petit<br \/>\n\u2714 Le logo ne doit pas forc\u00e9ment montrer le produit, mais plut\u00f4t les valeurs<br \/>\n\u2714 Pour que \u00e7a reste peu cher, ne vous prenez pas le choux !<\/p>\n<p>\u274cN&#8217;allez pas voir une agence de com pour un simple logo.<br \/>\n\u274cN&#8217;utilisez pas une forme trop longue ou large<br \/>\n\u274cCe n&#8217;est pas grave si \u00e7a ressemble \u00e0 un autre logo existant (non concurrent), de toute fa\u00e7on vous en changerez bient\u00f4t<\/p>\n<p><!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/startupquest.us7.list-manage.com\/subscribe\/post?u=34ef67fb07b7b3031e368207d&amp;id=0c6ccbf9c8\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n<div id=\"mc_embed_signup_scroll\">\n<h2>Ne loupez pas les prochaines vid\u00e9os !<\/h2>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">Pr\u00e9nom <\/label><br \/>\n\t<input type=\"text\" value=\"\" name=\"FNAME\" class=\"\" id=\"mce-FNAME\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Adresse Email <\/label><br \/>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\">\n<\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n<\/p><\/div>\n<p>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_34ef67fb07b7b3031e368207d_0c6ccbf9c8\" tabindex=\"-1\" value=\"\"><\/div>\n<div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n<\/p><\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre 1er logo&#8230; surement la premi\u00e8re chose que l&#8217;on a jet\u00e9 \u00e0 la poubelle. Jet\u00e9<\/p>\n","protected":false},"author":1,"featured_media":206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisir un bon logo pour sa startup ? - Startup Quest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupquest.fr\/index.php\/2020\/09\/30\/choisir-un-bon-logo-pour-sa-startup\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choisir un bon logo pour sa startup ? - Startup Quest\" \/>\n<meta property=\"og:description\" content=\"Notre 1er logo&#8230; surement la premi\u00e8re chose que l&#8217;on a jet\u00e9 \u00e0 la poubelle. 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