{"id":284,"date":"2020-11-23T08:00:58","date_gmt":"2020-11-23T07:00:58","guid":{"rendered":"http:\/\/startupquest.fr\/?p=284"},"modified":"2021-01-21T11:47:52","modified_gmt":"2021-01-21T10:47:52","slug":"comment-bien-gerer-ses-relations-presse","status":"publish","type":"post","link":"https:\/\/www.startupquest.fr\/index.php\/2020\/11\/23\/comment-bien-gerer-ses-relations-presse\/","title":{"rendered":"Comment bien g\u00e9rer ses relations presse ?"},"content":{"rendered":"<h1>Un passage au JT de TF1 = 6 000 connexions instantan\u00e9es et 200 ventes imm\u00e9diates !!! Et puis FLOP ! Plus rien&#8230; Ah si, la chaine vous pr\u00e9cise que vous ne pourrez repasser \u00e0 l&#8217;antenne que dans 2 ans, pour ne pas lasser le public. Tous chef d\u2019entreprise r\u00eave de passer \u00e0 la t\u00e9l\u00e9, que son produit devienne connu du public et rencontre enfin le succ\u00e8s.<\/h1>\n<h2>Pourquoi la RP est un mauvais canal ?<\/h2>\n<p>Mais la Relation Presse est un tr\u00e8s mauvais canal d&#8217;acquisition pour 4 raisons :<\/p>\n<ul>\n<li>Non scalable \u26d4<\/li>\n<li>Non r\u00e9p\u00e9table \u26d4<\/li>\n<li>Non pr\u00e9visible \u26d4<\/li>\n<li>Couteux \u26d4<\/li>\n<\/ul>\n<p>Alors, comment on fait ? Bah, on passe par une agence de Relation Presse ! \u2753 Une bonne grosse agence parisienne avec l&#8217;expertise et tous les r\u00e9seaux n\u00e9cessaires. Et puis FLOP ! FLOP ! et re-FLOP ! J&#8217;ai d\u00e9j\u00e0 test\u00e9 3 agences, \u00e0 chaque fois ce fut la douche froide. Ils ne d\u00e9crochent quasiment rien&#8230;<\/p>\n<p>Pourtant, en faisant la RP nous-m\u00eame, on a d\u00e9croch\u00e9 TF1, M6, Europe1, France-Inter, Le Parisien, BFM, France5, &#8230; Conclusion ? Ne sous-traitez pas votre RP !<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83d\udd34 COMMENT BIEN G\u00c9RER SES RELATIONS PRESSE ?  [TUTO RP] \ud83d\udcfa\ud83d\udcfb\ud83d\udcf0\ud83d\udce2 #Startup\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wK6UbRklVIc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>La difficult\u00e9 \u00e0 percer dans les m\u00e9dias<\/h2>\n<p>Tous chef d&#8217;entreprise pense que son produit devrait \u00eatre mis en avant dans la presse et que cela pourrait lui apporter du business de mani\u00e8re durable. C&#8217;est h\u00e9las souvent un chemin compliqu\u00e9.<\/p>\n<p>Avec Epopia, notre innovation devait naturellement plaire aux journalistes et nous avons toujours des retours positifs. Cependant, ile ne se battent pas pour en parler \u00e0 la t\u00e9l\u00e9, \u00e0 la radio ou dans les journaux. Nous devons faire des efforts en relations presse pour devenir audibles. En effet, la presse n&#8217;a pas besoin de vous, il y a de nouvelles innovations tous les jours et le public, lui-m\u00eame, ne souhaite pas \u00eatre noy\u00e9 quotidiennement sous les nouveaut\u00e9. De plus, chaque journaliste re\u00e7oit un millier de communiqu\u00e9 de presse chaque jour. Pourquoi s&#8217;arr\u00eaterait-il sur le votre ? Bref, seuls quelques rares \u00e9lus arrivent \u00e0 percer.<\/p>\n<p>Et quand \u00e7a perce, vous arrivez \u00e0 faire parler de vous une fois, deux fois trois fois et puis \u00e7a s&#8217;arr\u00eate et le pic de vente disparait tr\u00e8s rapidement. Pouf, il n&#8217;y a plus rien et il faudra une sacr\u00e9ment bonne raison pour r\u00e9ussir \u00e0 percer \u00e0 nouveau. La relation presse est donc un canal d&#8217;acquisition non scalable et non r\u00e9p\u00e9table. C&#8217;est donc un tr\u00e8s mauvais plan.<\/p>\n<h2>Les agences RP, \u00e7a ne fonctionne pas<\/h2>\n<p>Afin d&#8217;en user au maximum, nous avons cependant plusieurs fois d\u00e9cid\u00e9 de sous-traiter ce travail en le confiant \u00e0 des agences sp\u00e9cialis\u00e9es en relations presse, pensant qu&#8217;elles y arriveraient mieux que nous. Ce fut syst\u00e9matiquement des \u00e9checs. Les agences ne g\u00e8rent pas mieux la RP que vous, au contraire. Un journaliste pr\u00e9f\u00e8re parler au fondateur qu&#8217;\u00e0 une agence et doit \u00eatre cibl\u00e9e et motiv\u00e9e en y mettant beaucoup d&#8217;\u00e9nergie et de c\u0153ur.<\/p>\n<p><!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/startupquest.us7.list-manage.com\/subscribe\/post?u=34ef67fb07b7b3031e368207d&amp;id=0c6ccbf9c8\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n<div id=\"mc_embed_signup_scroll\">\n<h2>Ne loupez pas les prochaines vid\u00e9os !<\/h2>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">Pr\u00e9nom <\/label><br \/>\n\t<input type=\"text\" value=\"\" name=\"FNAME\" class=\"\" id=\"mce-FNAME\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Adresse Email <\/label><br \/>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\">\n<\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n<\/p><\/div>\n<p>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_34ef67fb07b7b3031e368207d_0c6ccbf9c8\" tabindex=\"-1\" value=\"\"><\/div>\n<div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n<\/p><\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un passage au JT de TF1 = 6 000 connexions instantan\u00e9es et 200 ventes imm\u00e9diates<\/p>\n","protected":false},"author":1,"featured_media":286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment bien g\u00e9rer ses relations presse ? 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