{"id":343,"date":"2020-12-24T08:00:06","date_gmt":"2020-12-24T07:00:06","guid":{"rendered":"https:\/\/www.startupquest.fr\/?p=343"},"modified":"2021-01-26T13:51:39","modified_gmt":"2021-01-26T12:51:39","slug":"comment-la-startup-epopia-a-teste-les-19-canaux-dacquisition-de-traction","status":"publish","type":"post","link":"https:\/\/www.startupquest.fr\/index.php\/2020\/12\/24\/comment-la-startup-epopia-a-teste-les-19-canaux-dacquisition-de-traction\/","title":{"rendered":"Comment la startup Epopia a test\u00e9 les 19 canaux d&#8217;acquisition de Traction"},"content":{"rendered":"<h1>Mes enfants tournent d\u00e9j\u00e0 en rond d&#8217;impatience, comme des lions en cage. On \u00e9tait tous pareil \u00e0 leur \u00e2ge ! Mais avez-vous vraiment chang\u00e9 ? Si vous \u00e9coutez l&#8217;enfant qui dort en vous, vous pouvez encore l&#8217;entendre crier : &#8220;C&#8217;est bient\u00f4t No\u00ebl ! C&#8217;est bient\u00f4t No\u00ebl !&#8221; Alors je vais lui offrir un cadeau \u00e0 cet enfant impatient qui est en vous ! \u00c7a vous aidera aussi \u00e0 patienter.<\/h1>\n<h1>Cette ann\u00e9e, ma vid\u00e9o qui a eu le + de succ\u00e8s parlait de marketing&#8230; Je vous y pr\u00e9sentais <a href=\"https:\/\/youtu.be\/mKFMqQBB1JQ\">les 19 canaux d&#8217;acquisition<\/a> pour trouver vos premiers clients ! 19 canaux que j&#8217;ai d\u00e9j\u00e0 explor\u00e9 avec ma startup.<\/h1>\n<p>Et je vous ai promis de faire une vid\u00e9o sur chacun de ces 19 canaux ! &#8230;Non, non&#8230; je n&#8217;ai pas d\u00e9j\u00e0 tourn\u00e9 les 19 vid\u00e9os, &#8230;je ne suis pas Netflix&#8230; \ud83d\ude05 Mais, en attendant, je vous propose une introduction tr\u00e8s pratique,<\/p>\n<p>Un condens\u00e9 concret pour imaginer comment vous pourriez vous aussi vous lancer en 2021 :<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83d\udd34 [CADEAU] COMMENT EPOPIA A TEST\u00c9 LES 19 CANAUX D&#039;ACQUISITION DE TRACTION ? \ud83e\uddf2\ud83c\udf81\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mKFMqQBB1JQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Mon cadeau de No\u00ebl<\/h2>\n<p>Pour No\u00ebl, je vous propose de creuser plus avant le sujet des canaux d&#8217;acquisition pour trouver vos premiers clients. Nous avons d\u00e9j\u00e0 parl\u00e9 du livre Traction et de ses 19 canaux d&#8217;acquisition. Je vous ai promis une vid\u00e9o sur chacun de ces canaux, mais, en attendant, je vous propose de passer en revue comment la startup Epopia a investi chacun de ces canaux pour le tester et essayer d&#8217;en faire un relais de croissance.<\/p>\n<p>J&#8217;esp\u00e8re que ce retour d&#8217;exp\u00e9rience condens\u00e9 et tr\u00e8s concret vous inspirera et vous donnera pleins d&#8217;id\u00e9e de tests pour l&#8217;ann\u00e9e \u00e0 venir !<\/p>\n<h2><a href=\"https:\/\/youtu.be\/mKFMqQBB1JQ\">Nos tests des 19 canaux<\/a><\/h2>\n<p>&#8211; \ud83d\udcf0 Blog : On a des partenariats avec des blog maman ou enseignant,<\/p>\n<p>&#8211; \ud83d\udcfa RP : Envoi de Communiqu\u00e9s de presse, travaille avec des agences de Relation Presse,<\/p>\n<p>&#8211; \ud83e\udd16 RP folle : Lancer une campagne de Crowdfunding vers l&#8217;international,<\/p>\n<p>&#8211; \ud83e\uddf2 SEA : Nombreuses campagnes de test avec Google Ads,<\/p>\n<p>&#8211; \ud83d\udc4d R\u00e9seau sociaux : Nous avons une grande pratique de Facebook Ads qui est actuellement notre canal principal d&#8217;acquisition,<\/p>\n<p>&#8211; \ud83d\udcfb Media : On a test\u00e9 une v\u00e9ritable campagne massive de publicit\u00e9 \u00e0 la TV&#8230; et je ne le conseil pas !<\/p>\n<p>&#8211; \u2328 SEO : Aller voir en pied de page de notre site ou sur notre blog et vous mesurerez combien on est des ouf sur ce canal (merci Eric) !<\/p>\n<p>&#8211; \ud83c\udf81 Contenu : Nous proposons un blog \u00e9ducatif ou des collection de fiches p\u00e9dagogiques tr\u00e8s compl\u00e8tes,<\/p>\n<p>&#8211; \ud83d\udce7 Email : Nous avons mis en place un funnel email d&#8217;\u00e9ducation de nos prospect pour partager nos valeurs et les faire entrer dans nos univers,<\/p>\n<p>&#8211; \ud83e\udda0 Viralit\u00e9 : Nous proposons un syst\u00e8me de parrainage classique \u00e0 nos clients,<\/p>\n<p>&#8211; \u2699 Tech : Pleins de choses imagin\u00e9s comme tests de lecture automatis\u00e9s, mais jamais mises en \u0153uvre \u00e0 ce jour&#8230;,<\/p>\n<p>&#8211; \ud83d\udcbc Biz Dev : Le d\u00e9veloppement d&#8217;histoire Epopia sous licence (les Schtroumpfs, Miraculous),<\/p>\n<p>&#8211; \u260e Commercial : D\u00e9marchage t\u00e9l\u00e9phonique d&#8217;\u00e9coles,<\/p>\n<p>&#8211; \ud83c\udfc6 Affiliation : Programme d&#8217;affiliation pour bloggeurs et influenceurs sur la plateforme Affilae,<\/p>\n<p>&#8211; \ud83d\udef8 Hack de plateforme : On a test\u00e9 de b\u00e9n\u00e9ficier de la hype de plateformes de niches, mais on n&#8217;a jamais r\u00e9ussi&#8230;,<\/p>\n<p>&#8211; \ud83c\udfa1 Salons : On a expos\u00e9 au salon du livre, salon du livre jeunesse, kid expo, la foire de Paris&#8230;,<\/p>\n<p>&#8211; \ud83c\udfdf \u00c9v\u00e8nements : On a organis\u00e9 des journ\u00e9es portes ouvertes ou d&#8217;activit\u00e9 dans nos locaux,<\/p>\n<p>&#8211; \ud83c\udfa4 Conf\u00e9rences : J&#8217;ai anim\u00e9 plusieurs conf\u00e9rences sur la p\u00e9dagogie et notamment l&#8217;entr\u00e9e en lecture chez les enfants,<\/p>\n<p>&#8211; \ud83d\udc8d Communaut\u00e9 : Nous animons des groupes de parent et d&#8217;enseignants sur Facebook et avons co-cr\u00e9\u00e9 une histoire avec notre communaut\u00e9.<\/p>\n<p>A vos id\u00e9es !<\/p>\n<p>Trouver le livre en 1 clic :<\/p>\n<p><iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=FR&amp;source=ac&amp;ref=qf_sp_asin_til&amp;ad_type=product_link&amp;tracking_id=epopia-21&amp;marketplace=amazon&amp;region=FR&amp;placement=0241242533&amp;asins=0241242533&amp;linkId=3d17fefb361ee9362a9260bd256aebd7&amp;show_border=false&amp;link_opens_in_new_window=false&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><br \/>\n<\/iframe> <iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=FR&amp;source=ac&amp;ref=qf_sp_asin_til&amp;ad_type=product_link&amp;tracking_id=epopia-21&amp;marketplace=amazon&amp;region=FR&amp;placement=2856083579&amp;asins=2856083579&amp;linkId=d2b6dc68e9b6a16d4565ddfa2907bdef&amp;show_border=false&amp;link_opens_in_new_window=false&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><br \/>\n<\/iframe><\/p>\n<p>en anglais \u2934 ou en fran\u00e7ais \u2934<\/p>\n<p>Et dites-moi en commentaire quel canal vous souhaitez que je d\u00e9tail en premier en 2021 \ud83e\udd20<\/p>\n<p>PS : Je vous souhaites de bonnes f\u00eates, ho ho ho \ud83c\udf85\ud83e\udd36\ud83c\udf84\ud83c\udf89<\/p>\n<p><!-- Begin Mailchimp Signup Form --><\/p>\n<p>Pour aller plus loin, d\u00e9couvrez les vid\u00e9os associ\u00e9es :<br \/>\n\u25ba<a href=\"https:\/\/youtu.be\/brzaFe0n89k\"> Les 19 canaux d&#8217;acquisition<\/a> et l&#8217;article sur <a href=\"https:\/\/www.startupquest.fr\/index.php\/2020\/12\/14\/comment-trouver-ses-clients-les-19-canaux-de-communication-et-dacquisition\/\">les 19 canaux d&#8217;acquisition de Traction<\/a><br \/>\n\u25ba <a href=\"https:\/\/youtu.be\/TJNBGzvhSNU\">Par quoi on commence<\/a> et l&#8217;article sur <a href=\"https:\/\/www.startupquest.fr\/index.php\/2020\/11\/02\/creation-dentreprise-par-quoi-on-commence-pour-creer-son-projet\/\">les 2 actions principales pour d\u00e9marrer un business<\/a><br \/>\n\u25ba <a href=\"https:\/\/youtu.be\/wK6UbRklVIc\">G\u00e9rer sa RP<\/a> et l&#8217;article sur <a href=\"https:\/\/www.startupquest.fr\/index.php\/2020\/11\/23\/comment-bien-gerer-ses-relations-presse\/\">la sous-traitance de sa Relation presse<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/startupquest.us7.list-manage.com\/subscribe\/post?u=34ef67fb07b7b3031e368207d&amp;id=0c6ccbf9c8\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<h2>Ne loupez pas les prochaines vid\u00e9os !<\/h2>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">Pr\u00e9nom <\/label><br \/>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Adresse Email <\/label><br \/>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div id=\"mce-error-response\" class=\"response\" style=\"display: none;\"><\/div>\n<div id=\"mce-success-response\" class=\"response\" style=\"display: none;\"><\/div>\n<\/div>\n<p><!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_34ef67fb07b7b3031e368207d_0c6ccbf9c8\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribe\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mes enfants tournent d\u00e9j\u00e0 en rond d&#8217;impatience, comme des lions en cage. On \u00e9tait tous<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment la startup Epopia a test\u00e9 les 19 canaux d&#039;acquisition de Traction - Startup Quest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupquest.fr\/index.php\/2020\/12\/24\/comment-la-startup-epopia-a-teste-les-19-canaux-dacquisition-de-traction\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment la startup Epopia a test\u00e9 les 19 canaux d&#039;acquisition de Traction - Startup Quest\" \/>\n<meta property=\"og:description\" content=\"Mes enfants tournent d\u00e9j\u00e0 en rond d&#8217;impatience, comme des lions en cage. 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